Dempster-Dodge Businesses Seek New Cohesive Identity
By Jordan Graham | Evanston Patch | May 19, 2011
The newly-dubbed Evanston West Village Business Association is looking to brand the Dempster-Dodge corridor as the city’s new “destination area,” starting with this weekend’s ‘Makin’ It Happen’ event. But can they overcome the area’s down-and-out image?
Diane Testa, owner of Koi Consulting Group, a local small business located in the Heartwood Center at 1818 Dempster St., has played an integral role in the association’s brainstorming sessions. But she said the group’s genesis derives from a more organic process of local business owners simply talking to each other and realizing that they shared many of the same worries, interests and hopes regarding the future of the neighborhood.